I’m Anat Friedman Abecassis, an Israeli fashion designer based in Jerusalem.
I create clothes that make women feel confident and beautiful. Bold and simple pieces with flattering cuts. Clean design, natural fabrics, and a subtle twist that makes each piece feel special.
After studying fashion at the Bezalel Academy of Arts and Design, I chose to stay in Jerusalem and build my brand here.
In 2011, I opened my shop and studio on Bezalel Street, among cafés and galleries, in the heart of Jerusalem’s creative scene.
I design for women like the ones I know —busy women who want clothes that are comfortable, wearable, and beautiful. Pieces that move easily through the day, that feel effortless yet beautiful. Simple, but never boring.
Each collection is inspired by everyday life, art, and the quiet strength of women—much like Jerusalem itself.
I design for women of diverse bodies and sizes, with the belief that every woman deserves to feel good in what she wears ♡
I’m Anat Friedman Abecassis, an Israeli fashion designer based in Jerusalem.
I create clothes that make women feel confident and beautiful. I create clothes that make women feel confident and beautiful. AnatFriedman is full of bold and simple pieces with flattering cuts. The brand is known for clean tailoring, natural fabrics, and a subtle twist that makes each piece feel special.
After studying fashion at the Bezalel Academy of Arts and Design, I chose to stay in Jerusalem and build my brand here. In 2011, I opened my shop and studio on Bezalel Street, among cafés and galleries, in the heart of Jerusalem’s creative scene.
I design for the women I know —busy women who want clothes that are comfortable, wearable, and beautiful. I make pieces that move easily through the day, that feel effortless yet beautiful. They are simple, but never boring.
Each collection is inspired by everyday life, art, and the quiet strength of women—much like Jerusalem itself. I design for women of diverse bodies and sizes, with the belief that every woman deserves to feel good in what she wears. ♡
